Bicoastal — Los Angeles · New York
Est. 2020 · Independent

A talent and
brand partnerships
company built where
music, sport & style meet.

Lost Files Media is an independent, bicoastal management and partnerships company representing the artists, producers, athletes and creators shaping the next chapter of global youth culture — and the brands that want to be in the room when it happens.

Est. 2020 Independent ownership. No agency parent.
10+ Major-label placements through partner producers
LA / NY Bicoastal management & partnerships studio
01 / Practice

Three disciplines. One house.

We manage talent, build brand partnerships, and operate inside the music industry — under one roof, by design. The work tends to overlap, which is the point.

01

Talent Management & Development

We sign artists, producers, athletes and creators with long-term ceilings, then build the businesses around them — positioning, deals, publishing, product.

  • Career & brand positioning
  • Deal architecture & negotiation
  • Roster economics & long-term planning
  • Creator-owned brands & product lines
02

Brand Partnerships & Activations

Campaigns and partnerships across footwear, automotive, fashion, sport and music. Six-figure budgets, retail drops, festival floors, tour moments.

  • Brand strategy & creative integration
  • Experiential & event activations
  • Six-figure budget management
  • Sport, fashion & festival moments
03

Music & Cultural Strategy

Roots in the major-label system, distribution networks and editorial press. We place the records, clear the samples and put our artists in the rooms that matter.

  • Artist & producer placements
  • Label & distribution relationships
  • Music licensing & sample clearance
  • Editorial & press strategy
02 / Partners

Notable brands.

A selection of partners across footwear, sport, beauty, fashion, streaming and CPG — built through campaigns, capsules, activations and ongoing roster work.

ADIDAS Footwear · Apparel
PUMA Footwear · Sport
NBA League · Sport
COACH Luxury · Leather
YSL Luxury · Fashion
Meta Tech · Platform
TIMBERLAND Footwear · Outdoor
STARZ Streaming
amazon Retail · Marketplace
Dove Beauty · CPG
TRUE RELIGION Denim · Fashion
HelloFresh CPG · Lifestyle
GUESS Fashion
PACSUN Fashion · Youth
MEDICUBE Beauty · Skincare
BLOOM NUTRITION Wellness · CPG
THRIVE MARKET Wellness · CPG
amazon prime Streaming
04 / Roster

The roster.

Cross-disciplinary by design. Lifestyle creators who sit on sneaker capsules. Producers who walk in fashion fittings. Athletes who carry full campaigns. We sign for the overlap.

/01
Lifestyle & Style Creators
Macro · Micro · Long-Form
/02
Music — Producers, Mixers, Songwriters
Major-label placements
/03
Sport & Athlete Crossovers
All-Star · Tour activations
/04
Streetwear & Sneaker Voices
Footwear · Capsule · Drop strategy
/05
Creator-Owned Brands
$10K+ MRR — Manufacturing & growth
05 / Studio Notes

How the house thinks.

Music, sport & style are one room.

We don't run them as separate practices because the audience doesn't experience them that way. The producer wears the boot. The athlete drops the record. The creator is the campaign. Our roster, our deals and our calendar are built accordingly.

Sign for the overlap. Build for the long arc. Protect the voice.

Talent first. Always.

Every contract is structured so the artist is still cashing checks five years from now. Every brand deal is judged on whether it makes the next one bigger. We're independent because the math only works when nobody at the table is being optimized away.

Bicoastal by design — Los Angeles and New York, both rooms, all the time. The work demands both rooms.

— Lost Files Media · Los Angeles / New York

Start a project.

Confirmed Got it. Your inquiry hit the studio inbox — expect a reply from brendon@lostfilesmedia.com within 1–2 business days.